Wallaby Shop
We designed and built the Wallaby Shop to be accessible from desktop, laptop, tablets and mobiles to enhance mobile customer experience and reduce cart abandonment on mobile devices.
Design
The Australian Rugby Union wanted to showcase the Wallabies’ iconic player imagery along with the classic gold and green colour scheme to help sell merchandise.
Strategic Insights
After launching the site there was a large increase in active users, this helped boost merchandise sales beyond estimated projections.
Results
- More returning visitors
- Great user experience
- Shop available on all devices, including tablets and mobile phones