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V8 Supercars

V8 Supercars

The V8 Supercars Championship is widely regarded as one of the best and most entertaining motorsport categories in the world. We designed and developed a high octane store which really resonated with their growing fanbase.


The site was designed using key elements from the V8's well established branding library. The site has since evolved in both look and feel as there was a brand overhaul at the start of 2015.

Strategic Insights

Launching this store has really helped propel the V8 Supercars brand forward as they continue to expand and grow more popular every year.


  • Continuation of the brand personality
  • Noticeable surge in product sales
  • Great shopping experience across multiple devices

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