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Tigerland Superstore

Richmond Tigers FC

The Richmond Football Club has over 50,000 members and growing. Richmond FC has a huge market to sell merchandise to existing members and fans alike. We designed and built their online store, while ensuring we didn't stray from the club's style guide.


The name 'Tigerland' was decided to be the name of the store, the place where all the members and fans could purchase their favourite Richmond Tigers merchandise. The distinct black and yellow colours was used throughout the webstore with beautiful product imagery.

Strategic Insights

After launching the online store there was a large increase in the number of active visitors. As a bonus membership numbers are gradually on the rise which is helping to drive sale figures upward.


  • Strong brand recognition
  • Pleasant user experience with returning users
  • Simple checkout process

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