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RBS 6 Nations

RBS 6 Nations

The RBS 6 Nations Championship is the oldest rugby championship in the world and dates back to 1882. To equally market the 6 teams, a custom hompage was designed to display a smaller range of products specific to each team.

Design

We recieved some great player imagery which we were able to use on the new website that further enhanced the overall site design.

Strategic Insights

Post launch, there was a surge in the number of new users and higher than predicted merchandise sales.

Results

  • Quick checkout process
  • Great user experience
  • Shop available on all devices, including tablets and mobile phones

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