ICC Cricket World Cup 2015
We developed an online store for the ICC Cricket World Cup 2015 to promote the merchandise of the 14 competing teams. With the world cup engaging one fifth of the world's population and with an expected televised reach of more than a billion people the store had to be light, fast, streamlined and easy to use.
Design
The comprehensive brand style guide that was a huge asset in the overall design of the store. Coupled with rock solid development, the ICC Cricket World Cup 2015 online store is world class.
Strategic Insights
After vigorous testing due to the sheer number of products available to purchase, the store's visitor traffic per week averaged in it's thousands from worldwide locations with constant sales all within the first month of going live.
Results
- Clean checkout process
- Pleasant user experience with returning users
- Online store responsive on all devices