Hotshots Australia
Since its launch in 2008, Hot Shots has become one of the most popular sports programs for primary school children in Australia, with more than 500,000 children experiencing the program in the past 12 months alone. We designed and built a webstore which primarily engaged kids whilst still appealing to parents, coaches and the wider tennis community.
Design
The fun aspect of the brand was carried over to the site, incorporating the three levels of ANZ Tennis Hot Shots player engagement – symbolised by the pink, yellow, green & blue tennis balls.
Strategic Insights
Post launch, clients were able to shop on a store which maintained recognition and attracted new customers to the unique Hot Shots Tennis look and feel.
Results
- Increase in merchandise sales & returning visitors
- Streamlined checkout process
- Full user experience on every device