ESPN have a portfolio of over 50 multimedia sport assets ranging from TV channels to sporting events. Being such a large company, we were very excited to design and develop their new eCommerce website.
During the design phase, ESPN had one clear instruction “it is all about the fans”. With that in our minds, we designed a website that heavily focused on the available sporting merchandise within distinct categories. This allowed visitors the the opportunity to find exactly what they were looking for in a matter of seconds.
Within months of the site launching, sales figures dramtically increased and customer feedback on the store was nothing short of positive.
- Streamlined checkout process
- Pleasant user experience with returning users
- Less user-abandoned carts