Founded in 1993, ESPN CricInfo's content includes news, live ball-by-ball coverage of all Test and one-day international cricket matches and features written by some of the world's best cricketers and cricket writers. With over 4.5 million facebook followers and 4 billion pageviews every month, ESPN CricInfo had to be built to handle huge spikes in traffic.
The online store was built with a heavy focus on speed and usability. The colour scheme is very similar to the established ESPN Cric Info website so the millions of followers feel right at home.
Within a couple of months of the store going live, visitor traffic has been managable due to our server infrustructure and content delivery network.
- Great user experience
- Simplied checkout process
- Less user-abandoned carts