ESPN CricInfo

ESPN CricInfo

Founded in 1993, ESPN CricInfo's content includes news, live ball-by-ball coverage of all Test and one-day international cricket matches and features written by some of the world's best cricketers and cricket writers. With over 4.5 million facebook followers and 4 billion pageviews every month, ESPN CricInfo had to be built to handle huge spikes in traffic.


The online store was built with a heavy focus on speed and usability. The colour scheme is very similar to the established ESPN Cric Info website so the millions of followers feel right at home.

Strategic Insights

Within a couple of months of the store going live, visitor traffic has been managable due to our server infrustructure and content delivery network.


  • Great user experience
  • Simplied checkout process
  • Less user-abandoned carts

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