We were very excited when the opportunity arose to design the new AFL Shop. The AFL are one of the leading brands in the sports entertainment industry and have a legacy spanning over 100 years.
The neutral grey and white colour scheme used throughout the site allows the iconic AFL branding to really shine through.
We built a fully responsive, custom built eCommerce platform to simultaneously allow for a great user experience while obtaining the best sales figures possible.
- Great user experience
- Faster checkout process
- Full user experience on every device, including tablets and mobile phones
- Less user-abandoned carts