Western Bulldogs FC
When presented with the opportunity to build the online store for the Western Bulldogs AFL team, we jumped at the chance to work with a well established sporting giant. We designed a fresh an bright layout the utilises the Western Bulldogs team colours.
Design
The online store utlilises a blue background which is synomomus with the branding of the Western Bulldogs. Additionally, the brandmark is used in applicable areas throughout the site to further tie in with the Western Bulldogs marketing collateral.
Strategic Insights
Post launch, there was a large increase in traffic to the online store with large number a carry over from Official Western Bulldogs website. This immediately had a positive effect and helped boost merchandise sales beyond initial projections. With the addition the online store, membership numbers also increased.
Results
- Smooth checkout process
- Returning customers
- Shop available on all devices (including tablets and mobile phones)