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Sydney Roosters

Sydney Roosters

The Sydney Roosters is an Australian professional rugby league football club based in the Eastern Suburbs of Sydney. The club competes in the National Rugby League (NRL) competition and is one of the oldest and most successful clubs in Australian rugby league history. With over 15,000 members, we were excited to build their online store so fans could show ther support by purchasing club merchandise.

Design

The webstore was built to showcase the available merchandise by the use of strong imagery supported by the Rooster colours red, white and blue. On the homepage there is a image carousel which is perfect to display new released products special offers.

Strategic Insights

After launching the site there was a large increase in active users and consistent merchandise sales beyond estimated projections. As a added bonus, there has been a steady increase in membership numbers from new customers that visit the online store.

Results

  • Quick checkout process
  • Great user experience
  • Shop available on all devices

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