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St. George Illawarra Dragons

St. George Illawarra Dragons

Founded in 1998, The Saints have competed in the NRL reaching the Grand Final in their first season in 1999. We designed and developed an online store to give the passionate Dragons fans a place to purchase merchandise.


The red and white colours are used throughout the site to continue with the strong brand image already established by the club. Product sliders were used to showcase imagery and the navigation was designed to be easy for users to find just what they are looking for.

Strategic Insights

Within months of the site launching, sales figures dramtically increased and customer feedback on the store was nothing short of positive.


  • Smooth checkout process
  • Returning customers
  • Shop available on all devices

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