/ Portfolio / QRL Shop
QRL Shop

QRL Shop

The State of Origin series is the annual best-of-three Australian rugby league football match series between two state representative sides, New South Wales "The Blues" and Queensland "The Maroons". Since the inaugural season in 1980, The Queensland Maroons have dominated the series with 21 titles. With a broadcast reach per game in it's millions, we were delighted to build the official home of the Cane Toads.

Design

The maroon and gold colour is used extensively through the webstore coupled with stunning images of the merchandise and players. The products are broken into distinct categories so customers can find just what they are looking for in the quickest time possible.

Strategic Insights

After launching the online store there was a large increase in the number of active visitors. As a bonus membership numbers are gradually on the rise which is helping to drive sale figures upward.

Results

  • Strong brand recognition
  • Pleasant user experience with returning users
  • Simple checkout process

Back to Portfolio »