North Melbourne Kangaroos FC
The Roos, more formally known as, The North Melbourne Football Club has been established since 1869 and currently boasts over 40,000 members. We designed a modern full width website with large, bright interactive category tiles to drive traffic and boost sales.
Design
The clubs two primary colours, royal blue and white are used heavily throughout the store and contrast nicely with the stunning merchandise photography.
Strategic Insights
The online store received excellent positive feedback. Users enjoyed the simplifed shopping experience thus in turn pushed visitor traffic and merchandise sales upwards.
Results
- Strong brand recognition
- Pleasant user experience with returning users
- Shop available on all devices