GWS Giants

GWS Giants FC

Over 12 000 people call the Giants 'my team' and support the Giants motto 'Stand Tall'. We designed a modern full width website with large, bright interactive category tiles to drive traffic and boost sales.

Design

The corporate colours of grey and orange are used strongly through the design of the store. The additon of an auction tool, helped the club run periodic auctions to promote signed player guernseys and raise money for charities.

Strategic Insights

The club recieved outstanding feedback from corporate partners and the general public when the online store went live. Membership numbers increased along with constant merchandise sales.

Results

  • Great user experience
  • Less user-abandoned carts
  • Shop available on all devices

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