Cricket Australia
The first central administrative body for cricket in Australia was established in March 1892 and has a long running history. We designed a web store for Cricket Australia that helped embrace the spirit, integrity and diversity of the game.
Design
The design of the site utlises the green and yellow colour scheme of the main Cricket Australia site so fans are treated to a seamless experience when moving from one site to the other.
Strategic Insights
Prior to the store launch there was a huge marketing drive to make potential customers aware of the launch date. When the site launched the Cricket Australia Store became one of the most successful stores to date.
Results
- Strong brand perception
- Increase in merchandise sales
- Responsive experience across multiple devices