British & Irish Lions

British & Irish Lions

The British and Irish Lions is a rugby union team selected from players eligible from the national sides of England, Ireland, Scotland and Wales. Being such a popular team, we had to ensure the website was built to handle large amounts of traffic while maintaining a smooth and fast checkout process.

Design

The red and gold colour is used extensively through the webstore coupled with stunning images of the merchandise and players. The products are broken into distinct categories so customers can find just what they are looking for in the quickest time possible.

Strategic Insights

After launching the online store there was a large increase in the number of active visitors. As a bonus membership numbers are gradually on the rise which is helping to drive sale figures upward.

Results

  • Strong brand recognition
  • Pleasant user experience with returning users
  • Simple checkout process

Back to Portfolio »